In the apparel industry, men’s and ladies’ lines are mainly developed, and I think that many people choose clothes that match their gender.
I like to wear clothes for unisex, but if you want to show a feminine silhouette, I think the ladies’ line is easier to choose.
Also, especially in fast fashion, I feel like the color tones differ greatly depending on gender.
I heard from a friend of a college student who has a nice sense, “The women’s line of popular fast fashion brands is pretty, but she can’t find any good items for men.”
From this opinion, I thought that the apparel industry might have a central color tone to develop depending on gender.
According to a survey by INTAGE Inc., in the four Asian countries of Japan, China, Thailand and Vietnam, the common “masculine” colors were mainly dark colors such as black, navy blue and gray.
Furthermore, in Japan, it seems that the dark bluish color is said to be “masculine”.
And interestingly, red color was in 5th place in Thailand.
From here, my consideration was that the bluish color in Japan was considered to be masculine because the men’s toilet indication was blue and the woman’s one was red.
Certainly, the “school bags” carried by many Japanese elementary school students have always had the impression of blue and black for boys and pink and red for girls.
So, when I investigated the difference in toilet indication between Thai men and women, men didn’t show the red indication.
But, when I was paying attention to Thai brands on online sites before, I got the impression that there were many designs which incorporated many primary colors and bright colors, regardless of gender.
Also, according to the introduction of the Tourism Authority of Thailand, there is a Buddha statue and color on the day of the week when it was born, and it seems that many people wear clothes of that color.
Many of the primary colors such as red, yellow, blue and green were conspicuous on the day of the week.
From such a cultural aspect, I felt that there might be a difference in masculine color recognition.
In this way, although there are some differences in impression depending on color even in the same Asian region, it seems that the dark color forms “masculinity” as a whole.
Many Western fast fashion brands are expanding into Japan, but many of you may have realized that dark colors are mainly available in the men’s floors.
In other words, many countries around the world have an impression of color depending on gender and a bias in popular color tones, so I thought that the colors to be developed mainly in the apparel industry have been decided.
Nowadays, in many countries around the world, including Japan, they are moving toward a trend of valuing ourselves and recognizing diversity, such as body positivity.
Even in Japan, I would like to have apparel options that can be easily arranged when I want to make a colorful fashion.
Why don’t you think about your favorite colors and enjoy shopping while paying attention to the difference in colors developed by each brand?