A few years ago, when I was a sales associate, I went on a trip overseas and went shopping at various fashion brand’s shops. At that time, I felt the difference between Japanese and overseas customer service in sales.
Not every sales associate, but the one I saw did not even engage with customers. When I talked to them, they had no smiles on their faces. It might be general overseas, but I was really shocked because I was accustomed to customer services in Japanese sales, which are full of hospitality.
This time, I would like to introduce “what is customer service in sales of Japanese apparel”.
In the service, sales associates talk to customers who come to stores about product descriptions of the clothes they are interested in, the advantages and the disadvantages of the product, and listen to their needs. Based on the needs, sales associates propose products and how to mix and match clothes. It is the customer service in apparel sales that in this series of flow, sales associates will figure out customer’s favorite colors, designs, tastes from the conversation with customers and the fashion information in the day, and meet the customer’s needs, and the customers will be satisfied with the shopping.
The reason why the apparel industry needs customer service in sales
１、 I often used online shopping, but there were some mistakes such as “it’s different from what I expected” and “ The size was a little small” after the clothes arrived. You might experience such mistakes, but you can shop comfortably if you talk to a sales associate at shops and convince to purchase clothes.
２、 Sales associates sell clothes while imagining what happens after the customer buys the clothes.Of course, we talk about clothes, but sometimes I talk to a customer about contents such as, “in what kind of day do you wear do you wear those clothes, what will you do by wearing clothes, and with whom do you want to spend with the clothes” and “I want to wear this clothes and be like this, and I want people to think like this.”While talking about such things, the clothes I bought with feeling so excited would be the ones I have strong feelings.I am sure it will be cherished.
3、The needs from customers will be very useful information for product developments.A product that might not be very popular.I had an experience that many customers said, “this product should be smaller in size”, and then when I informed it to the product development team and the corrected product was sold over the counter again, it became a hot-selling product. A sales associate immediately reacts to such a realistic voice from customers, reflects on it, rotates the product and leads to not creating surplus stock.
Apparel industry, future customer service in sales
These days, due to the influence of covid-19, it has been impossible to sell products at stores. Nowadays, customer service online, which is as realistic as going to the actual store and receiving customer service in sales, is becoming mainstream as a new customer service tool. Role-playing contests for customer service in apparel sales have been held in various places since some time ago. The sales associate who won the Grand Prix felt that the sales were not in the stance of trying to sell clothes, but in the customer service, always thinking “I want to make customers smile and make them happy.” Receiving customer service in sales both at stores and online makes me smile and makes me happy. It will be an experience that makes you feel pleasure other than buying clothes.
Customer service in sales of Japanese apparel is the job of talking with customers and proposing products and coordination that satisfy them from information of their needs and appearance. By receiving customer service directly, you can shop comfortably without feeling anxious about the size that suits you, how to dress, and aftercare. In the customer service, not only talking about clothes, but also talking about how to spend your holidays, your favorite entertainers, so you can relax and have a good time.
In this way, it goes without saying that customers can enjoy shopping comfortably, but when sales associates are serving customers, there are cases where they receive requests and opinions about products, and based on them, by regenerating unsold products into sellable products, you can sell out without increasing surplus stock. Customer service in sales are a necessary tool for both customers and stores that sell products, and are also an important place for communication where people have face-to-face conversations. Customer services in sales that are worth more than products.
I would like to continue to buy clothes with the direct customer services in sales.