Suddenly, have you ever decided on clothes by considering space or place?
I feel that the word TPO is not widespread now, but I think the relationship between space and what people wear is very important.
As an example of close relationships, many fashion collections are one of the directions to express the brand, including setting up the venues.
Previously, I read trends from 22SS fashion collection this term, but this time I would like to introduce the venue setting of each brand that I paid attention to.
On a Japanese train
The kolor collection that left the most impression on me this season was on the train at Keikyu Kamata Station.
The train is a very familiar place to Japanese people, where invited guests sit in their seats and the aisle inside the train becomes a runway.
Perhaps the reason why I felt the freshness as never before was because of the distance between the audience and the model and the fact that everyone was in the same open space.
Also, I think that the creation that uses lots of primary colors unique to kolor may have made this space feel strange and fresh.
Trains in Japan have basically quiet spaces where passengers do not make noise, and many office workers ride in the morning and evening, which is called rush hour.
I think that it’s Japanese culture and daily life for many office workers to go to work in suits, but suits are basically dark colors such as black and dark blue, and no eye-catching colors are used.
That’s why I felt that the gorgeous costumes shined on the train and could create extraordinary space.
It can be said that the collection of BED j.w. FORD held in Happoen, Tokyo, which was a Japanese garden, was also an eye-catching direction.
Happo-en was originally the residence of Hikozaemon Okubo, but it was purchased and maintained as a garden, and now it’s a Japanese garden with a history of about 300 years.
Nowadays, it’s often used as a wedding venue, and it’s a space that keeps the Japanese ancient culture.
In such a place, the brand’s collection was held after sunset.
What stood out was the look using a red color boldly.
Also, it seems that the see-though nylon coat with beautiful gradation was attracting attention.
Throughout the whole, there is no look that makes you feel Japanese clothes, such as because it’s a Japanese garden, but rather I think that the deals that feel comfortable even if they are popularized as real clothes become conspicuous.
From this, I think that the strong message was felt by the fact that there was not a little “reciprocity” same as the kolor collection mentioned above.