Have you ever bought clothes online once?
Also, didn’t you experience that you didn’t get the atmosphere you wanted when you tried on the clothes you received from online stores at that time?
I think one of the reasons for this is that the appearance of clothes changes depending on the difference between the model and one’s body shape.
In online stores in Japan, models with slender bodies are appointed on most of the images of wearing clothes models.
On the other hand, in Western brands, models of various races and ages are appointed as a matter of course, such as models with plump body shapes and models with short statures.
I feel that Japan is lagging behind in expanding such horizons in online stores.
This time, I am going to talk about demand for real size and plus size models.
In 2021, PEACH JOHN, a Japanese women’s underwear maker, recruited real size models™️ on SNS.
Currently, a new mechanism has been created that allows consumers to purchase products of similar sizes online from images of selected models of various sizes.
I think this has made it easier for consumers to choose products online.
Even around me, I often hear the words, “This suits me because the model is wearing it” and “I don’t know if I wear this outfit.”
From such thinking, I feel that it is unreasonable to give up on encountering nice clothes which you found.
Of course, the stylish models that we see a lot today make the clothes made by designers more attractive.
And again, as a consumer, I often think I want to buy clothes from the image of a model like this.
However, the drawback of online stores is that you cannot actually try them on.
In order to eliminate such anxiety in online stores, I felt that the use of models with various conditions was not limited to underwear, but was also a topic that I would like to see more incorporated into real clothes in Japan.
There are various opinions, but I think that not only “fitting yourself with clothes” but also “choosing clothes that are close to you” is one of the ways to enjoy fashion.
Everyone will look at themselves and love themselves without thinking that you need to get fat a little or you won’t lose weight.
Why don’t you make such a time and enjoy choosing clothes during this corona pandemic?
And if you look at the existence of real size and plus size models, the range of fashion may expand.